{"id":1874,"date":"2026-08-25T11:58:20","date_gmt":"2026-08-25T09:58:20","guid":{"rendered":"https:\/\/comasdistribucion.imatica.com\/marcas\/rara-avis\/"},"modified":"2026-09-09T15:18:06","modified_gmt":"2026-09-09T13:18:06","slug":"rara-avis","status":"publish","type":"marcas","link":"https:\/\/comasdistribucion.imatica.com\/en\/marcas\/rara-avis\/","title":{"rendered":"RARA AVIS"},"content":{"rendered":"\t\t
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\n\t\t\t\t\tRara Avis \u00b7 Olfactory dissidence<\/span>\t\t\t\t<\/div>\n\t\t\t\t
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Rara Avis distributor in Spain, Andorra and Portugal<\/h1>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\tRara Avis is an olfactory revolution.<\/span>\t\t\t\t<\/div>\n\t\t\t\t
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Rebellious, distinctive Spanish perfumery that turns popular-culture icons into fragrances with a character of their own and stories that have no intention of going unnoticed.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\n<\/div>\n

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\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tRequest information about Rara Avis<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\n<\/div>\n\n<\/div>\n
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\n\t\t\t\t\tRara Avis \u00b7 Olfactory dissidence<\/span>\t\t\t\t<\/div>\n\t\t\t\t
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Check availability, trade terms and how Rara Avis might fit your point of sale.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/section>\n

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Rara Avis: perfumes that break with convention<\/h2>\t\t\t\t<\/div>\n\t\t\n<\/div>\n
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An answer to uniformity<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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Rara Avis starts from a clear idea: when everything begins to look alike, being different makes sense again. Against familiar formulas and propositions designed to please everyone, the brand reclaims perfume as a way of expressing personality. <\/p>

Its creations set out to be rebellious, distinctive and recognisable, deliberately moving away from olfactory monotony.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\n<\/div>\n\n<\/div>\n

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Characters that become perfume<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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Major popular-culture icons serve as the starting point for building characters, emotions and stories of the brand’s own.<\/p>

Each fragrance is built around a personality. Perfume stops being merely a combination of notes and becomes a story to identify with, argue with or be surprised by. <\/p>

A way of discovering a fragrance through who might embody it, before even discussing its composition.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\n

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\n\t\t\t\t\tEvery perfume has a story. Every story, a personality. <\/span>\t\t\t\t<\/div>\n\t\t\n<\/div>\n\n<\/div>\n
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Light and dark: two sides of Rara Avis<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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The Rara Avis universe is built around two complementary collections that explore opposing personalities and emotions without letting go of the brand’s rebellious essence.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\n<\/div>\n

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Obscurios<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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The darker, more enigmatic and transgressive side of Rara Avis. A universe inspired by characters associated with chaos, power, seduction, darkness and difference. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\n<\/div>\n\n<\/div>\n

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Luminaris<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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The brand’s brighter, more vital and heroic face. Personalities linked to imagination, courage, energy and emotional strength, with the distinctive Rara Avis attitude left intact. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\n

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\n\t\t\t\t\tLight and dark. Two universes, one way of challenging convention. <\/span>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tmore information<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\n<\/div>\n\n<\/div>\n
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A brand built around difference<\/h2>\t\t\t\t<\/div>\n\t\t\n<\/div>\n
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Rebellion<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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Questioning convention is the starting point. Rara Avis sets out to escape repeated formulas and propositions designed to resemble everything else. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\n<\/div>\n

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Identity<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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Each fragrance develops a character of its own and turns perfume into a tool for personal expression.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\n<\/div>\n

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Storytelling<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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Characters and stories are inseparable from the product and give context to the experience of discovery.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\n<\/div>\n

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Popular culture<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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Recognisable icons, imagery and archetypes serve as inspiration for building a contemporary universe around perfume.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\n<\/div>\n

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Contrast<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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Obscurios and Luminaris explore two opposing conceptual territories while keeping a clearly recognisable shared identity.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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