Rara Avis distributor in Spain, Andorra and Portugal
Rebellious, distinctive Spanish perfumery that turns popular-culture icons into fragrances with a character of their own and stories that have no intention of going unnoticed.
Check availability, trade terms and how Rara Avis might fit your point of sale.
Rara Avis: perfumes that break with convention
An answer to uniformity
Rara Avis starts from a clear idea: when everything begins to look alike, being different makes sense again. Against familiar formulas and propositions designed to please everyone, the brand reclaims perfume as a way of expressing personality.
Its creations set out to be rebellious, distinctive and recognisable, deliberately moving away from olfactory monotony.
Characters that become perfume
Major popular-culture icons serve as the starting point for building characters, emotions and stories of the brand’s own.
Each fragrance is built around a personality. Perfume stops being merely a combination of notes and becomes a story to identify with, argue with or be surprised by.
A way of discovering a fragrance through who might embody it, before even discussing its composition.
Light and dark: two sides of Rara Avis
The Rara Avis universe is built around two complementary collections that explore opposing personalities and emotions without letting go of the brand’s rebellious essence.
Obscurios
The darker, more enigmatic and transgressive side of Rara Avis. A universe inspired by characters associated with chaos, power, seduction, darkness and difference.
Luminaris
The brand’s brighter, more vital and heroic face. Personalities linked to imagination, courage, energy and emotional strength, with the distinctive Rara Avis attitude left intact.
A brand built around difference
Rebellion
Questioning convention is the starting point. Rara Avis sets out to escape repeated formulas and propositions designed to resemble everything else.
Identity
Each fragrance develops a character of its own and turns perfume into a tool for personal expression.
Storytelling
Characters and stories are inseparable from the product and give context to the experience of discovery.
Popular culture
Recognisable icons, imagery and archetypes serve as inspiration for building a contemporary universe around perfume.
Contrast
Obscurios and Luminaris explore two opposing conceptual territories while keeping a clearly recognisable shared identity.
Why add Rara Avis to your perfumery?
An immediate identity
Stories that help with recommendation
Two complementary universes
A brand that starts conversations
Rara Avis + COMAS: a different brand needs the right context
COMAS Distribution manages the trade distribution of Rara Avis in Spain, Andorra and Portugal and supports its presence in points of sale able to understand its universe and convey it to the consumer.
Specialized sales network
Selecting and developing retailers aligned with the brand.
Training
Support in getting to know Rara Avis’s collections, characters and storytelling.
In-store activation
Activity aimed at discovering and presenting the brand.
Visual merchandising
Resources to strengthen its personality within the point of sale.
Communication
Visibility support at strategic moments.
Retail experience
First-hand knowledge of stores, teams and the end consumer.
Rara Avis for trade professionals: what you need to know
What does Rara Avis’s “olfactory dissidence” mean?
It is how the brand expresses its rejection of a perfumery based on predictable formulas and propositions designed to please everyone. Rara Avis backs fragrances with personality and stories of their own.
What inspires Rara Avis perfumes?
The brand finds inspiration in major popular-culture icons. From them it builds characters, emotions and stories that become part of each creation’s identity.
Which Rara Avis collections does COMAS Distribución distribute?
The portfolio is built around two collections: Obscurios and Luminaris. The specific product references available should be checked with our sales team.
What is the difference between Obscurios and Luminaris?
Obscurios explores the darker, more enigmatic and transgressive side of Rara Avis. Luminaris represents a brighter, more vital and heroic dimension, while keeping the brand’s rebellious character.
Can I buy Rara Avis wholesale for my perfumery?
COMAS Distribution works with selected perfumeries and trade points of sale. Our team will assess availability and how Rara Avis might fit each store.
In which countries does COMAS Distribución distribute Rara Avis?
COMAS Distribution manages the trade distribution of Rara Avis in Spain, Andorra and Portugal. Actual availability must be confirmed by territory and store.
Bring the Rara Avis olfactory revolution to your point of sale
Tell us about your store. Our team will assess how Rara Avis might fit and will send you the trade information available for your territory.
